Fondation

Some of our bestselling clean foundation brands include ILIA, Kosas, RMS Beauty, Ere Perez, and Fitglow Beauty. Each brings something different to the table, from skin tint-style coverage to full buildable foundation, so there's a formula for every preference and skin type. Browse our full foundation collection to find your match.

Yes. Many clean foundations are formulated to wear all day, and some include skincare actives like hyaluronic acid and niacinamide that help skin look better as the day goes on. For the longest wear, prep with a clean primer and set with a light dusting of finishing powder. If you're new to clean formulas, give your skin a few days to adjust to the new formulation.

Clean foundations can oxidize, just as conventional ones can, but the risk is lower with mineral and water-based formulas since oxidization is typically triggered by oils reacting with certain synthetic ingredients. To minimize it, start with a clean primer, choose a shade that matches your neck as well as your face, and set with a finishing powder. If you find your shade is shifting, try going half a shade lighter when selecting your foundation.

Start by identifying your undertone. Cool undertones suit foundations with pink or beige bases, warm undertones suit golden or peachy bases, and neutral undertones work with most shades. Once you know your undertone, match your shade to your neck rather than your face, since the neck is usually a truer indicator of your natural skin tone. Many brands in our collection offer shade-matching guidance and shade description tools on their product pages. When in doubt, go lighter rather than darker since it's easier to build coverage than correct a shade that's too deep.