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After the birth of her first child, Plume Founder, Lauren Bilon, suffered from significant hair and eyelash loss. Her lashes regrew with a pharmaceutical product, but she endured dangerous side effects. Lauren had a vision: to collaborate with Mother Nature to create a safe way for women to enhance and protect their lashes. Through extensive research, she achieved dramatic eyelash enhancements from a host of natural ingredients. Lauren partnered with leading natural and organic cosmetics formulator Irene Schnell and transformed Lauren’s carefully curated ingredients into an all-natural, long-lasting, preservative-free, safe, and effective formula.